Branding Guide Logo Design October 24, 2024

Coyles Logo Design

We delivered a full logo redesign and brand identity system for Coyle’s Ice Company, a beloved Long Island ice cream brand serving families since 1985. The new look pays tribute to the company’s roots while bringing a modern, refreshed personality that feels both nostalgic and current.

The logo blends classic Americana with playful modern elements — crisp lines, vintage-inspired typography, and a scoop motif that subtly nods to their handcrafted tradition. Paired with a full branding guide, this identity ensures consistency across packaging, signage, uniforms, and digital touchpoints, all while honoring their decades-long legacy.

Task

Redesign the logo and develop a complete brand guide for Coyle’s Ice Company that reflects its heritage while positioning it for modern audiences. The new identity needed to be timeless, family-friendly, and versatile across both physical and digital branding.

  • Strategy

    Heritage Branding, Visual Refresh, Multi-Platform Adaptability

  • Design

    Logo Redesign, Typography, Color Palette, Brand Guide, Merch Concepts

  • Client

    Coyle’s Ice Company – Long Island, NY

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