Coyles Logo Design
We delivered a full logo redesign and brand identity system for Coyle’s Ice Company, a beloved Long Island ice cream brand serving families since 1985. The new look pays tribute to the company’s roots while bringing a modern, refreshed personality that feels both nostalgic and current.
The logo blends classic Americana with playful modern elements — crisp lines, vintage-inspired typography, and a scoop motif that subtly nods to their handcrafted tradition. Paired with a full branding guide, this identity ensures consistency across packaging, signage, uniforms, and digital touchpoints, all while honoring their decades-long legacy.
Redesign the logo and develop a complete brand guide for Coyle’s Ice Company that reflects its heritage while positioning it for modern audiences. The new identity needed to be timeless, family-friendly, and versatile across both physical and digital branding.