Is your business getting ignored online?
You’re not alone. Every week, we speak with local Long Island business owners—contractors, store owners, stylists, therapists—who have the same complaint:
“I have a website, but I’m still not getting new clients.”
If that sounds familiar, your website is worth reviewing. Below are 7 common mistakes and practical ways to make your site clearer and easier to use for customers across Nassau and Suffolk County.
1. You Don’t Have a Clear Call to Action
What do you want visitors to do when they land on your site? If your answer is anything other than “call, book, or buy,” your site is missing direction.
Fix it:
- “Book a Free Estimate”
- “Schedule a Consultation”
- “Call Now for Fast Service – (516) XXX-XXXX”
Make it big. Make it obvious.
2. Your Site Isn’t Mobile-Friendly
Customers may visit your website on a phone, tablet or desktop. Your content, navigation and contact options should stay clear and usable across screen sizes.
How to tell: Open your site on your phone. Check whether the text is readable, buttons are easy to use and contact options work without zooming or sideways scrolling.
Fix it: Use responsive design (we do this at Art of Media Design) or have your current developer switch to a mobile-first layout.
3. Your Website Is Slow
Slow pages can make it harder for customers to reach your services and contact details. Check the pages people actually use, including their mobile performance.
Check your site speed here: PageSpeed Insights
Fix it: Compress images, avoid bulky video headers, and work with a developer who knows how to optimize for speed (hint: we can help).
4. You’re Not Showing Up on Google
Your website might look fine but still have search visibility issues. Review whether search engines can access your important pages and whether the content clearly explains your services.
Common SEO mistakes:
- No keywords like “Plumber in Long Island” or “Salon in Suffolk County”
- Missing title tags or meta descriptions
- No Google Business Profile linked to your site
Fix it: Download our Free SEO Checklist to fix this yourself—or let us audit your site for free.
5. Your Design Looks Outdated
If your website looks like it was made in 2010, your customers assume your business is behind the times too.
This especially hurts in industries like:
- Beauty and wellness
- Interior design or construction
- Anything health-related
Fix it: Update the design to reflect the quality of your service. Present your services, completed work and contact options clearly and consistently.
6. You Have No Social Proof
People want proof that you’re legit.
What you’re missing:
- No testimonials
- No Google reviews shown
- No photos of real clients, jobs, or team members
Fix it: Add a testimonial slider, review embed, or real-life photos. If you’re local, don’t fake it—show off your work proudly.
7. No Strategy Behind the Site
The biggest mistake? Treating your website like a digital business card instead of a sales tool.
Your website should:
- Rank for local keywords like “custom cabinets Long Island”
- Lead people to action
- Collect leads or emails
- Be tracked with Google Analytics
Review what visitors can do on each important page and measure genuine inquiries separately from page views.
Planning a new website or a redesign? Explore our custom WordPress website packages to compare the scope, or tell us about your website project.
